What Is SEO?

SEO stands for Search engine optimization. It means the process of improving your site to increase its visibility for relevant searches. Search engine optimization (SEO) is the practice of getting targeted traffic to a website from a search engine’s organic rankings. SEO is all about improving a site’s rankings in the organic (non-paid) section of the search results.

How does Search Engine work For SEO?

Let’s discuss how search engines like Google work for SEO. When any user searches for something in Google (or any other search engine), an algorithm works in real-time to bring you what that search engine considers the “best” result. You get the best result on top according to the search engine ranking algorithm.

Specifically, Google scans and indexes millions of web pages in order to find a set of results that will best answer your search.

What Are The Types Of SEO?

There are three types of SEO you need for a good organic search strategy: on-page SEO, technical SEO, and off-page SEO.

 On-Page SEO

 ON page SEO has to do with the page itself and the process of how to make it friendlier to search engines and users.

It should be noted that while search engines crawl your website as a whole, ranking is performed on a page-level basis.

That’s why it’s important to understand the importance of optimizing each and every page on your website.

The most important on-page SEO factors are:

Optimize your page titles:-This is a crucial SEO factor. Page titles are shown in the search results and should be relevant for users to click. The title of a page should also give search engines enough clues on what the page content is all about.

Optimize your H1 Tag":-The H1 tag is what is shown as the top heading of a page while the page title is shown on SERP. An optimized web page has only one H1 tag and usually, it has the same values as the page title.

Optimize your headings:- Any Web page needs to have subheadings (H2, H3) for the different sections. In the case of long-form content, subheadings make the page easier to read by users and scan by crawlers.

SEO for Images:- Any images used on a page should be properly optimized, otherwise, search engines cannot understand what they represent. Things like optimizing the filename, file size, and ALT text are essential for image SEO.

Content SEO:- It is a subset of on-page SEO. Content SEO is all about the quality of the content and how to make it better.

Because this is a very important SEO success factor, it is considered by many as one of the types of SEO. Publishing great content that users love and search engines can understand, is the best practice for SEO.

                                                      OFF Page SEO

 It is all about promotion. While the previous SEO types concentrated more on the website infrastructure and content, off-page SEO has to do with techniques you can use to promote your website on the Internet. Websites that are popular are more likely to rank higher on Google than less popular websites.

The most important off-page SEO factors are:-

Link Building:-Link building is the process of getting SEO backlinks from other websites. These backlinks act as ‘votes of trust’ and increase the authority of the target website

Brand Promotion :-:-Google likes to rank known brands high in the results because people trust them. Besides promoting your website to get backlinks, you should also work on promoting your brand and encourage conversations about it in the various social media networks and forums.

Technical SEO:- It is exactly technical issues that affect the visibility of a website in search engines. The main motto of technical SEO is to ensure that search engine crawlers can crawl and index any website without any problems.

The most important technical SEO guidelines are:

Add and verify your website with Google Search Console.

Check and optimize your robots.txt file to make sure that search engines can correctly access your website.

Create an XML Sitemap and submit it to all major search engines.

Use the COVERAGE report to find and fix crawl any errors related to your site.

Optimize your site structure and URL structure.

Follow SEO Friendly web design

Make sure your website loads fast on both desktop and mobile devices.

What Is Local SEO?

It is an SEO suited for local businesses only. In other words, if you have a website and your goal is to get clients visiting your local store, then you should optimize your website for local SEO.

Everything that is mentioned above is valid for Local SEO, with the addition of the following guidelines.

Make sure that you have your business name, address, contact details on all pages of your website.

Promote your website on local directories and business directories.

Create a Google My Business Account and list your business.

Add the Local Business schema on your homepage.

Register your business with trusted directories such as Yelp, Yahoo small business, Foursquare, and others.

Is Black Hat SEO a type of SEO?

Black hat SEO is just a term that is used to describe any actions that have been taken to trick search engine algorithms. For the time being a lot of people come up with ideas on how to artificially create links to improve the ranking of websites on SERP. These methods are against Google guidelines and have to deal with Google penalties. The only result of this is to lose your rankings and trust and lower the chances of achieving any rankings in Google again.

Frequently asked questions:-

How Long Does SEO Take to Work?

Well, it depends. Only Google knows exactly how its algorithm works.

Google does release updates, and there are a few lists out there of the most crucial ranking factors.

The truth is that SEO takes as long as it takes – that might be weeks or even months, depending on your strategy. If someone else does something just a bit better, you might get to the top of the SERPs.

How SEO Works In Digital Marketing?

SEO plays a big role in Digital Marketing.  One can think in respect of search engine as a website you visit to type a question as a search term and get informative results with a list of different links that could potentially answer your questions.

But have you ever considered what’s behind those magical lists of links? Here’s how it works: Google and other bot have a crawler that goes out and gathers relevant information about all the content they find on the web. The crawlers bring all that content to build an index. That index is then fed through an algorithm that helps to match all the data with your search query.

What Is Mobile SEO?

Mobile SEO is a subset of SEO specific for mobile devices.

Study shows that more than 60% of Google searches are now performed on mobile devices. This is a huge number and a  true indication that people are now moving away from the traditional desktop and going to mobile devices like smartphones, tablets.

This is also the reason that Google decided to create a mobile-first index and start indexing the mobile-friendly version of a website instead of the desktop version.

About Us:- Bongtech Solutions Pvt. Ltd. is a good IT company in Kolkata. We provide all types of attractive & SEO-friendly Web Design, Mobile Applications, Ecommerce Solutions, Digital Marketing, SEO Service & Customised business software at the lowest price with maintenance support.