What is Digital Marketing?

Digital Marketing is also called online marketing. It’s referred to strategy and tactics for brand marketing through Electronic devices. It includes various methods like Search Engine Optimization, Link Building, Social Media Marketing, PPC, etc.

Different types of Digital Marketing:

Search Engine Optimization (SEO)

1. Pay per Click

2. Social Media Marketing

2. Email Marketing

A. Search Engine Optimization:

Search Engine Optimization or SEO services is the process of increasing the quantity and quality of traffic. This website can rank higher on the Google search engine.

Key Areas of Search Engine Ranking:

1. Website URL

2. Website Title

3. Meta tag

4. Web page content

5. Body text

6. Headlines

Types of SEO:

Black Hat SEO:-

To get a high ranking in Google search results by exploiting various weaknesses of the search engine algorithm.

White Hat SEO:-

To rank in Google, utilizing methods and techniques which follow google Search Engine guidelines.

Grey hat SEO:-

Grey hat SEO is a transformation from black SEO techniques to white SEO techniques and from white SEO techniques to black SEO techniques. It is a combination of both black and white SEO. 

The benefit of Search Engine Optimization:

1. Get organic traffic.

2. Create an interactive web experience for visitors.

3. Improves brand awareness

4. Generate More Quality Leads

5. People Trust Organic Results more than paid results.

5. Measurable SEO Results.

B. PPC:

PPC stands for Pay per Click. Pay per click or PPC is the method of driving traffic by advertisement. PPC could be a model of internet marketing within which advertisers pay a fee anytime one of all their ads is clicked. So, in simple words, you're buying visits for your website instead of earning them organically through SEO. 

The benefit of PPC:

1. Get the immediate result.

Getting organic search ranking for keywords may take months. But in PPC you don’t depend upon Google’s organic search ranking for the traffic. you'll buy hot traffic by paying Google. 

2. Increase Brand Awareness.

The more you'll be able to appear in their search results, alongside competitors they already recognize, the more likely people are going to be to run into your physical locations and make offline purchases.

3. Get full control

Over budget, target, and placement. 

4. PPC ads

Allow you to succeed in targeting customers at the correct time once they are actively searching for your product. 

C. Email Marketing:

Email marketing is using email to market your products and services to potential clients while developing relationships with them. By email marketing, you'll be able to inform your customer about your new products otherwise you can give them discount coupons for their loyalty. Many email marketing tools will help to make, design, and optimize your email marketing campaign. 

Benefits of Email Marketing: 

1. Marketing Automation

You'll build a customer journey through an email marketing tool. After each trigger/reaction of your audience, you'll set an automatic email sequence. By automation, you'll be able to proportion your marketing campaign and there'll be no limit. 

2. Your Owned Audience:

Your social media can disappear within the morning along with your followers so you may be left with nothing. But in email marketing nobody can take your audience, because it's your own, you own that audience. Educate your Audience: you'll educate your audience together with your products and services. you'll be able to send a close guide, the good thing about your service, etc.

D. Social Media Marketing:

Social Media Marketing is employed to attach with customers and promote a brand’s products or services on Social Media Platforms. This includes publishing top-quality content on social media, taking note of and interesting your followers, analyzing results, and running social media advertisements. 

The benefit of Social Media Marketing: 

1. Increased Brand Awareness:

Social media is one of the foremost cost-efficient digital marketing methods accustomed to syndicate content and increase your business' visibility. Implementing a social media strategy will greatly increase your brand recognition since you'll be engaging with a broad audience of consumers. 

2. More Inbound Traffic: 

Without marketing your business on social media, your inbound traffic is restricted to your usual customers. The people accustomed to your brand are likely attempting to find the identical keywords you already rank for. Without utilizing social media as a part of your marketing strategy, you will have far more difficulty reaching anyone outside of your loyal customer circle 

3. Higher Conversion Rates: 

With increased visibility, your business gains more opportunities for conversion. Every blog post, image, video, or comment may lead viewers to your company's website and increase traffic. Social media marketing allows your business to grant a positive impression through a humanization factor. When brands are interactive by sharing content, commenting, and posting statuses on social media, it personifies a brand. People like better to do business with others, instead of with companies. 

4. Better Customer Satisfaction: 

Social media may be a networking and communication platform. Creating a voice for your company through these platforms is vital in humanizing your company.