Google Analytics Used To Improve Your Business Performance

What Is Google Analytics?

Google Analytics is a free web analytics tool offered by Google to help you analyze your website traffic. It’s basically track and measure website traffic of your website or app. It currently works as a platform inside Google marketing platform brand.

Web analytics sound like a small area of your digital presence, the impacts of Google analytics are in fact huge.

This is because your website or app serves as a hub for digital traffic. If you are running any ads like Google search ads, display ads or social media ads, your users are most likely to visit your website along with their user journey.

What Is Google Analytics Used For?

Google Analytics is a free tool that will help you to track your digital marketing effectiveness. The campaigns you are running to promote your product or services by reaching out to your target audience are effectively measured from your website analytics report. You website or app gives you a holistic view of the effectiveness of all campaigns by measuring your campaign performance.

With Google Analytics you can uncover the most valuable data about your audience to determine which channels drive the most effective traffic to your website or app. The audience section gives you plenty of information like demographics, location, interests, behavior, sec(socio economic class).

What Are the Types Of Analytics?

1)Audience :-Who  visits your website? Audience is the most important metric of Google Analytics.

2)Acquisition:- From where  does  your audience come? It tells you the location from where your audience comes like country, state, region.

3)Behavior:- What do the Audience do in your website? You can track audience behavior like visitor average time duration, bounce rate, exit rate, average session duration, pages/session etc.

4)Real Time:- Who is your Audience at this moment? You can track and interact the active real time users on your website or app.

5)Conversion:- How are your visits to your website converting to business? you can track and measure conversion value, conversion rate of your audience in quick time.

Dimension, Metric and Segment:-

•Dimension = Characteristics of Users, Their Sessions and Actions.

•Metrics = Quantitative Measurement against a Dimension. Metrics are usually plotted against a period of time.

•Dimensions appear in Rows and Metrics appear in Columns.

•Segment = A combination of Dimension and Metric.

What Is Sessions?

Session is a group of user interactions takes place with your website or app when a user visit user website or open app with a given time period. A session can contain multiple activity of an user like page views, view content, social channel interactions, events, ecommerce transactions, product purchase, checkout or many more.

Frequently Asked Questions:-

How To Set Up Google Analytics Account?

Your first and foremost task is to set up a Google Analytics account for your website or app. Here is to let you know that if you already have Gmail or Google drive account you can easily set up Google analytics with this account. Or you can set up new Google analytics account for your business website or app.

Your Google Analytics account is now opened and you may choose limited access with other employees or business partner. Create a name for your account and choose what you would like to track either website or app. Put an URL you would like to monitor.

Now you also need to input industry category and select the time zone in which you’d like to report. Once you’ve input all the data you receive a unique Tracking ID and Terms & conditions to read and agree with. Once you click the checkbox your Google Analytics dashboard is now opened. Now you’ll need to add the tracking code to the header section of the page you want to track. Once you add the Google Analytics code to your Wordpress or any other website page, you can start tracking your website or app traffic when you want.

How To Set Up Goals On Google Analytics?

Goal Setting is the most crucial part of Google Analytics. With this feature you can set up various events on your website or app and track all event goal you would like to monitor. Setting up custom goals for your business allows you to track specific user interactions on your website or app.

These goals can include clicks, page view, view content, download, sign up form submission, lead, purchase, add to cart, checkout. Whenever a user perform an action that has been treated as a goal and it is recorded as a conversion in your dashboard.

There are 4 types of goals available for you to choose from:

Destination: When you want a page view to be counted as a conversion.

Duration: When you want a certain amount of time spent on a web page to be counted as a conversion.

Pages/Screens per session: When you want a certain number of pages viewed within a single session to be counted as a conversion.

Event: When you want a specific event to be counted as a conversion, such as a download, form submission, button click.

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