80% of restaurants fail in their first 5 years. Why do these restaurants fail?

Restaurant owners think that restaurant is a source of passive income. You should know the exact cost of each food on the menu. Customers want good taste and hygienic food.

Now come to the main point which is deep and also a reason for the failure of the restaurant and that is marketing. Restaurants fail because they don't do proper marketing.

Marketing is the main problem of failure for maximum businesses. Everything is going well in terms of price and taste but still fails, why?

Even if you are profitable but still fail, why? Because sales are less due to poor marketing. Now, let’s first understand marketing.

What Is Digital Marketing?

Digital marketing refers to advertisement through digital media such as Social Media (like Facebook, YouTube, Quora, Linked In, etc.) or Search Engines (like Google, Yahoo, Bing, Baidu Etc.). By using digital media, companies now promote their products and services to their targeted customer in a cost-effective way. Nowadays, consumers are heavily relying on digital media. Nowadays they research before purchasing any product or service. Mainly, there are 5 types of Digital marketing, those are:

Types of Digital Marketing:

1. Social Media Marketing:  

Promoting your brand’s product and services through Social media. 

2. Search Engine Optimization(SEO): 

Process of optimizing your website to rank higher on the google search engine.

3. Pay Per Click(PPC): 

Driving traffic by paid advertisement. When someone clicks on your ad, you have to pay for the advertisement. 

4. Email Marketing: 

Use emails to promote your products and services to your potential clients while developing relationships.

5. Affiliate Marketing: 

Affiliate marketing is earning money by promoting other companies’ products and services. With every sale, you will get an affiliate commission.

Why Digital Marketing is Important for your Restaurant in 2021?

According to statisti.com as of January 2021, there were 4.66 billion active internet users worldwide – 59.5 percent of the global population. Of this total, 92.6 percent (4.32 billion) accessed the internet via mobile devices. Through digital marketing, Restaurants can reach this large pool of internet users and find their targeted group of customers. Below I give you 5 reasons why digital marketing is best for your Restaurant:

1. By digital marketing agency you can make your restaurant pandemic proof. Since 2020 world had been seeing a series of lockdowns, and curfews for the Covid 19 pandemic, and people are restricted to go outside. In these scenarios, Restaurants suffer the most. But by Digital marketing you can promote your foods on Facebook, and Instagram and then sell them on zomato, swingy, uber eats, etc.

2.  As I said earlier that there is 4.66 Billion internet user around the globe. But the thing is not all of them are your customer. It is essential to know who is your targeted customer. By digital marketing, you can only target those who have an interest in your restaurant or have an interest in your foods.

3.  Digital marketing is not only about marketing and advertising products and services to targeted customers but also connecting with them. By using Social media you can get feedback about their foods and services. What do customers like about that and whatnot? So by that, you can change and upgrade your foods and services efficiently.

4.  The importance of digital marketing is that you can track and monitor your campaign. When you invest your time and money into your campaign you want to know whether it’s working or not. If it’s not working you can close the campaign immediately. And launch a new campaign based on the analytics of the previous campaign.

5. Through digital marketing, you can do competitive research by using various tools. You also can explore competition, discover growth points and build unbeatable growth strategies. Through digital marketing, you can discover exactly where competitors get their traffic and customers from. You can discover what are the top-selling foods of your competitor. How they market them.

Digital Marketing Strategy For Restaurant Business:

To survive in competitive marketing environment restaurants needs to apply some digital marketing strategy. This strategy may cost less but can give high returns. Let's discuss those: 

Social Share Marketing: 

You tell your satisfied customer to take pictures and share those on Social Media for 10% - 15%. The people who visit restaurants generally live near the restaurant. So, when they post reviews and pics of that restaurant, it gets local visibility and social proofing.

WiFi Marketing: 

Usually, small restaurants or food outlets do this thing. They offer you free wifi and tell you to click your picture with their brand image or statue and post that and you have to tag them on your social media then they will give you free wifi.

Youtube Marketing:

You can invite YouTubers and Food Bloggers to your restaurant. They will come to your restaurant and will make a video and photos of your food and restaurant and will post that video on their YouTube Instagram or faceBook channels. Because of this, you will get a readymade video of your restaurant and a great way of marketing your restaurant in front of all the food lovers.

Festive Discount:

You can give occasionally discounts like Diwali discounts, Christmas Buy 1 Get 1, and others on festive occasions. You can also share discount coupons nearby or Face book Instagram.

Weekend Contest:

You can invite Instagram or YouTube celebs and organize some kind of competition at the end of the month so that many people come and participate and make videos and clicks pictures then they posted those videos on their social media, because of these things, many new people come to those restaurants.

Cause Marketing:

In cause marketing, you market your restaurant by considering that cause and then you get media attention, and automatically your marketing will be done for free

For example, in your restaurant, you can offer free food to all those people whose name is Sourav and due to this, you will get media attention, and automatically marketing will be done.

Guerilla Marketing:

In gorilla marketing, you placed something interesting in front of your store so more and more people will stop there and some of them will notice you and come to you. Macdonald's is doing the same thing to their restaurants. Sometimes there is a burger with cheese in front of a burger store, so this thing attracts people and some of them then think of trying that burger. 

Unlimited Food Campaign:

You can also offer unlimited food offers. Many times people run after unlimited offers they know they can't eat enough food still they choose to recover their money. You can promote. This amount and get unlimited Gol gape, Chicken Snaks or Biriyani.

WhatsApp Marketing:

WhatsApp Marketing is best for re-marketing.

You can ask for phone numbers and other details from your customers. And by that, you can keep sending about new offers and discounts and all to make you come again.

For example, you set a target of 10k sales and can achieve only 5k so you can use this style of marketing to complete your daily sales target because it's better to offer discounts rather than waste food.

Theme Marketing:

Nowadays theme-based marketing is also very common. Now what people do is they decorate their restaurant in a specific theme like Pubg theme or jail theme which make your experience funnier and enjoyable.

So you can also use theme-based marketing but try to be different.

Like in the pind-Baluchi restaurant in Delhi the feel you will have like you are in the village.

So you can also use this type of theme because it works but don't use any common theme try to find something interesting.

Also Read: What is Digital Marketing?

Conclusion:

So, in 2021you can not afford to have a gap in Digital Marketing. Nowadays Digital Marketing is necessary to survive in a competitive and ever-changing dynamic marketing environment.